Your website is your virtual marketplace. While aesthetics are important, the development framework of the site should be the first consideration. It takes time to build a framework, where your key considerations should be the audience you are talking to, your key goals of what the website seeks to achieve, and how the User’s Experience (UX) can be designed to ensure an enjoyable, effective and goal-oriented journey. How the site looks (its skin) should be the final consideration once the purpose and function have been defined. Finally, analytics… You need to continuously analyse your website’s performance to ensure that you are on track, to pick up on new audiences or trends, and find opportunities for growth.