A brand new website is currently brewing, with a lot of helpful resources to guide and assist you.
Watch this space….
In the meanwhile, I’ve included a quick overview of my Triple-C Framework below. Or you can download my company profile (link in the banner). I’m just a click away, so pop me a mail – michelle@originblu.com – and I’ll get back to you.
We refine your brand’s identity, including its narrative (specifically designed around your ideal guests’ aspirations) and your unique value proposition. We guide you in laying the foundation with a robust business model and clear, actionable KPIs.
THE OUTCOME: Your brand blueprint, guest persona kit & business roadmap that will give clarity to the market and your customer, guide all of your marketing, and align your teams.
We map out your customer journey and design bespoke digital ecosystems and content strategies that resonate deeply with your target personas in the right time and place, enhancing every touchpoint from initial awareness to return visit.
THE OUTCOME: A digital eco-system & content strategy designed around your guest, and built to convert. Never waste another cent on misguided & unmeasured digital advertising.
Through the meticulous design and integration of your digital architecture and customised analytics, we streamline your processes and your customer interactions, boosting direct bookings, satisfaction, and loyalty. And fostering happy teams!
THE OUTCOME: An architecture enabling a seamless flow of data, improves customer relationships, streamlines processes & exponentially increases your asset value!
In the time since COVID I’ve remodelled the way I work. I’ve downscaled my business from a team of eleven to just one, and have found my sweet spot as a luxury hospitality brand consultant. I’ve distilled the wealth of knowledge and insight I gained over almost thirty years into a simple marketing model that is data-driven, personalised, and focused on creating sustainable success. Using a simple framework, I’ll show you how to attract, engage, and retain your ideal guests.
I’m on a mission to educate and empower purpose-driven business owners to take control of the direction of their marketing. If I have learned one thing, it is that you can never expect a marketing team or agency to take the lead—this should always come from the top.
Michelle
