Although the world is moving away from paper, the appeal of paging (or clicking) through a brochure with powerful imagery and engaging content will never be lost It’s not often that we can control the information our customers take in, as this is usually scattered across multiple pages and platforms. In a brochure, you can tell a compelling story from start to end in a way that helps your customers to anticipate a feeling, or yearn for an aspirational experience. Brochures hold much of their power when a guest returns home and wants to share with family and friends… Think of them as ‘Word of Mouth’s’ BFF!