The importance of a logo cannot be underestimated. One need only think of Nike, Coca-Cola and Apple to appreciate the commercial and reputational value of an iconic brand. A logo is not just a pretty picture – it needs to represent the nature of the business as well as its personality. It also needs to display well on all platforms, including website, email, social media and traditional mediums too. Logos may also simply need a ‘revamp’, which modernizes a brand – making it more relevant while retaining its core identity.