Originblu Communications | The bigger picture
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The bigger picture

We find ourselves continually amazed by the number of professionals we encounter who have never embarked on that all important first step of any business endeavour, the marketing strategy. We can provide you with a rejuvenation of your current strategy or if you simply need us to brain storm with you in order to build a new one we are always available.


First things first – A marketing strategy seeks to understand:


  • The nature of the industry in which the business will operate.
  • The nature of competitors and the competitiveness of the industry at large.
  • Core strengths that need to be exploited, as well as weaknesses which need to be addressed (or adapted around).
  • Potential environmental and uncontrollable factors which could influence or affect the business.
  • A precise definition of the “4 P’s” …. The Product, Price, Place and Promotion. What are you selling? What is your pricing strategy? Where are you selling and how are you delivering? How are you communicating?
  • Specific and measurable objectives and goals of the business.
  • A detailed plan of action which mobilises each member of the business and provides a framework of action.
  • A detailed plan of how performance will be measured and analysed.


Once you understand these points you have paved a clear road to building a successful brand.


Now that we have the communication strategy (or blueprint), the next critical stage is efficient implementation.


Should you need our help, we will work in a consultancy capacity alongside your in-house marketing team to draft a plan of action, and to activate the ideas and objectives generated in the strategy.


We are also able to take the reins should you not have your own marketing department, and to project manage the process in an outsourced capacity.


We are able to manage your corporate communications in an outsourced capacity, and have teams proficient in:


    • Design
    • Copy
    • Community Management
    • Analytics and planning


Retainers are negotiated based on the degree of involvement and volume of content required, as well as the number of platforms which require management.

We pride ourselves on establishing close and personal relationships with our clients, where mutual respect and a love of the work we do form the foundation for a long-lasting, fulfilling and successful partnership.


There is a big difference between web analytics and digital marketing analytics.


Web analytics concerns things such as load times, page views per visit and time spent on the site. These are things that a webmaster would be concerned with. Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers.


This includes data not only from your website, but also from other sources like email, social media, and even offline events. They are usually people-centric, featuring the prospect, lead, or customer as the unit of focus, whereas web analytics usually regard the page view as the unit of focus in its reports.


Marketing analytics enables marketers to understand the effectiveness of their marketing and not just the effectiveness of their website. They can then identify how each of their marketing initiatives (e.g. social media vs. blogging vs. email marketing, etc.) stack up against one another; determine the true ROI of their activities; and understand how well they’re achieving their core business goals. As a result, marketers can also effectively adapt and make adjustments for problems in specific channels in their marketing mix.