In short, we help you fill in the gaps relating to the ‘Big 6 of Business Questions’
Who, what, when, where, why and how?
Who relates to your Brand on the one side, and the Customer on the other. Who are you, and what makes you different? Who is your target audience and what do they expect of you?
What relates to your content and your offering. What is your brand promise? What are you saying? What are you selling? What is your message? What is your goal?
When relates to your schedule. When do you distribute, tweet, blog, post, comment and upload? When is the best time to send out your email campaign?
Where relates to all of those millions of touch points where your customer comes into contact with your brand.
Why relates to your communications. Why do you send that e-mail? Why do you have a website? Why, if at all, is it important to use social media platforms?
How is the thread that holds it all together. How do you link the Who, What, Why, When and Where?
This is where we come into the picture.