Originblu Communications | In a nutshell
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In a nutshell
In-a-nutshell

In short, we help you fill in the gaps relating to the ‘Big 6 of Business Questions’

 

Who, what, when, where, why and how?

 

Who relates to your Brand on the one side, and the Customer on the other. Who are you, and what makes you different? Who is your target audience and what do they expect of you?

What relates to your content and your offering. What is your brand promise? What are you saying? What are you selling? What is your message? What is your goal?

When relates to your schedule. When do you distribute, tweet, blog, post, comment and upload? When is the best time to send out your email campaign?

Where relates to all of those millions of touch points where your customer comes into contact with your brand.

Why relates to your communications. Why do you send that e-mail? Why do you have a website? Why, if at all, is it important to use social media platforms?

How is the thread that holds it all together. How do you link the Who, What, Why, When and Where?

 

This is where we come into the picture.

We help you to provide answers to these questions through

Content

 

Content relates to anything influencing the way a brand looks and sounds to its customers. Our purpose is to produce content which is authentic, original and has integrity on every level.

 

Graphic

  • Your brand
  • Your logo
  • Your physical corporate identity kit (Business cards, letterheads, invoices, etc)
  • Your digital corporate identity kit (Email branding, social platform branding)
  • Your print marketing collateral (Brochures, pull up banners, flyers)
  • Your digital marketing collateral (Social media graphics, online adverts, electronic documentation, e-Brochures)

 

Copy

Words hold such power. Used simply, intelligently and creatively, they have the power to create vivid pictures in the mind of the reader.

Our team is proficient in creating original copy, or in editing existing copy which is in need of revitalization.

The original brand message, across multiple platforms, would include:

  • Your corporate profile
  • Your marketing pitch
  • Your living, breathing and evolving stories
  • Your ongoing conversations with your customers

 

Communities

 

A community is a gathering of people in a particular space with a common interest or need. The nature of the online space is that you can build a number of different communities, get to know each of them very well, and engage with them in a highly personal manner. You can also measure and monitor their behavior every step of the way. Online communities, or ecosystems, include;


Those that are yours:

  • Website (or mothership, as we prefer to call it)
  • Email clans
  • Every social platform you choose to use (such as Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn)
  • Your blog crowd

 

Those that are not yours:

  • Third party websites and blogs
  • Third party social media platforms
  • Customer review platforms, such as Tripadvisor, Fodors, Hello Peter – to name a few

    We will help you to identify, build and monitor communities; to learn about them and what they need; and to develop an ongoing relationship with them in a meaningful way that has a quantifiable influence on your bottom line.

     

     

    Connections

     

    What makes us different is our focus on Person-to-Person communications. Before you can engage with an audience, you need to find them.

    We increase your visibility on search engine results pages (SERPs) through optimization and advertising.

     

    PPC – Pay-per-click

    SEM – Search Engine Management

    SEO – by creating natural, organic and earned results

    ORM – Online reputation management