Originblu Communications | Content
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Your Brand

 

We get a particular kick out of building “Your brand”! Whether you have an identity in need of rejuvenation, or an idea that needs to be coaxed into life – we can assist you. We’ll whip up an eye-catching logo, develop your primary brand promise, and come up with an apt slogan/ tagline/ payoff line. And once the creative foundation is in place, we’ll focus on your ‘shop-front’ material i.e. business cards, letterheads and compliment slips (if you still print on paper), electronic signatures (and e-mail branding), brochures (print and electronic). Sky’s the limit!

Your Digital Collateral

 

E-mail communications are very often the first point of communication between a company and its clients. And this medium is probably the most frequently used. What a great opportunity to promote your brand, while at the same time encouraging further action!

 

You can make your emails look good, harvest your recipient client base and encourage a desired action. All in one fell swoop. We have teamed up with Rocketseed, a well-known and highly reputable service provider, in order to facilitate branding for our clients. You’ve probably had many emails landing your inbox that bear Rocketseed headers, something you may or may not have noticed.

 

We’ve summarised the many benefits of this offering in order to save some time:

 

  • They make sure your emails are compatible on all devices. They render HTML emails perfectly across all major smart phones, tablets and blackberry devices.
  • Each email has a banner, signature, and legal disclaimer making you look more professional but also gives you brand enhancement, and multiple touch points for further information.
  • A range of banners can be designed so that different content is generated on each e-mail (pulled from a series of specifically designed banners). Your regular email recipients are therefore not bored to tears with just one banner for a specific period of time.
  • You can allocate a specific banner with specific objectives e.g. notification of a special/ promotion or news event, to specific divisions – from front-line sales to back-office operations.

Your Print Collateral

Our design team is skilled in the design and production of:

 

  • Brochures
  • Handouts
  • Pull-up banners
  • Posters
  • Corporate stationery
  • And pretty much everything else

 

We have a network of professional service providers that we have sourced by virtue of the quality of their work. We are very comfortable in providing guarantees to our clients as a result. One of the most valuable lessons we have learned over the years is that cheaper is definitely not necessarily better. Quality is.

Copy

What’s in a word?

 

The written word has lost its value in this era of instant gratification.

 

We live in an age where much of our interaction with others takes place online, which makes the way you communicate with your tribe of the utmost importance. And whether you realise it or not, the way you structure your communications is also a way of showing respect to your readers. Salutations, punctuation, grammar, the discriminate use of caps i.e. not shouting at your reader, right through to the conclusion – all these points, when duly noted, will add up to make the reading experience a pleasurable one, and in-so-doing garner favour and loyalty.

 

Have you ever gone to a website to browse their products, only to find blatant misspellings or an overuse of commas, apostrophes, or exclamation points? Studies show that a single spelling error can cut a company’s online sales in half.

 

On any given visit to your website you have approximately 6 seconds to catch the attention of your customer, therefore you do not have time to make mistakes.

 

We can assure you clean, grabbing copy which leaves your customers wanting more.