Pay Per Click refers to online advertisements which are used to direct traffic to your website. This is a common tactic used in Search Engine Marketing and improves optimisation for your site to get picked up on a larger amount of search engine results pages (SERPs). These adverts generate more clicks for your website. Just as the name suggests each time your advert gets a click you pay the search engine for the advert space. This may seem like it could get costly but if you think about it this way it rather makes sense. The more clicks you get the more business may be coming in and the more money you will make.
These adverts work like an auction where you can bid what you could pay for the click .There are many different search engines that provide the service of online adverts. One of the most successful is Google AdWords. It is free to sign up for Google AdWords and you only pay when you get a click. It allows you to have a daily budget which means you can monitor how much you will pay for the advert.
We believe that PPC is very useful and very successful if managed correctly. We will monitor your advert and its success and adapt it to the needs of your website. There are a few advantages that we consider are worth the money when it comes to PPC adverts:
Instant results – PPC is the fastest way of driving traffic to your website.
Dynamic and flexible – PPC allows you to design and control your campaign to meet your business needs. You can control how much you spend, how long your ad runs for and under which searches etc. You can even track the performance of your ad and change it depending on how it performs.
Your Budget – Whether you have a large budget and don’t mind spending a hefty sum on advertisements, or if you have a low budget and have to skimp on advertisement prices PPC can work for you. It is free to sign up for PPC on most search engine sites and you only pay when somebody clicks on your advert. You can also control how much you spend and set a budget daily, weekly or monthly.
Locked on target – PPC allows you to set your target audience so that your advert is directed at only your potential customers. You can specify language, location, demographics such as gender or age etc., and you can even specify time of day and day of the week for your ad.
Level the playing field – PPC brings all businesses onto the same level. It means that all businesses have the same chance to be found and clicked on. So whether you are a huge multi-tiered business with an already huge client base or if you are a small scale, local business just starting out you can have an equal chance of winning a keyword bid and landing on the front page of a search engine.
Although the concept of PPC is simple to understand, you should not underestimate the power of a good consultant who understands how to manage and optimise your adverts. At OBC we know the best way to win those keyword bid wars and land on everyone’s front page of search engines.